Digital/SEO/SEA & AI Specialist - EU - Dana Limited - Győr

Feladatok:

Develop and execute SEO strategies (on-page, off-page, technical) to improve organic visibility and rankings

Conduct keyword research and competitor analysis to identify growth opportunities

Create and optimize high-quality, SEO-friendly content aligned with search intent and brand voice.

Monitor and analyze performance metrics (traffic, rankings, conversions) and provide actionable insights.

Collaborate with developers and marketers to improve technical SEO, site performance, and user experience.

Implement automation and AI-driven processes to increase efficiency and scalability

Stay up-to-date with SEO trends, algorithm updates, and AI developments, ensuring compliance and best practices

Conduct keyword, trend, and competitor analysis

Education and Qualifications

Bachelor’s degree in business administration, digital marketing, computer science, or related field or equivalent work experience

3-5+ years’ experience in project management in a manufacturing distribution environment

Proven experience in SEO/SEA and digital marketing (tools such as: Google Analytics)

Experience with SAP, eCommerce ops excellence, customer facing marketing and Microsoft products

Hands-on experience with AI tools and marketing technologies

Basic knowledge of HTML, CSS, and web technologies.

Strong analytical, problem-solving, and communication skills.

Fluent in (speaking and writing)

o Mandatory: English

o Preferable: German or additional language skills within the EMEA region are a plus

Skills and Competencies

Understanding of complicated technical products and aftermarket knowledge

Excellent written and verbal skills

Excellent analytical skills

Demonstrated ability to be proactive and think forward

Able to effectively interface with other disciplines in the organization to achieve result

Demonstrated ability to drive results

Strong team collaboration skills in a global, remote environment, with a proactive and eager-to-learn mindset