Marketing Automation Specialist - Experienced - VOIS - Budapest

Feladatok:

Support the design of integrated digital campaigns across email, webinars and landing pages.

Independently create and execute digital campaigns and lead-nurturing programmes using marketing automation tools.

Produce regular activity reports covering digital customer touchpoints, improve reporting and keep key stakeholders informed.

Create segmentation filters, groups and distribution lists to support campaigns, lead scoring and nurturing programmes while reducing irrelevant leads, contact fatigue and unsubscribe rates.

Use testing and marketing intelligence to continuously optimise campaign effectiveness.

Contribute to campaign planning and take ownership of campaign delivery, applying judgement and problem-solving skills during execution.

Elvárások:

You have 3–5 years of B2B marketing experience, including creating and delivering digital campaigns through marketing automation platforms such as Oracle Eloqua, Salesforce Marketing Cloud, Salesforce Pardot or Adobe Marketo, or comparable tools.

You bring 3–5 years of marketing automation experience.

You have strong reporting and analytical capabilities and can take a systems-thinking approach.

You communicate effectively and are fluent in English.

You have experience in customer relationship management, problem-solving, organisation, prioritisation and deadline management.

You hold a BA degree in Marketing, Communications or a related field.

You have excellent working knowledge of Microsoft Word, Excel, PowerPoint and Outlook.

Not a perfect fit?

Concerned you may not meet every requirement? Vodafone is committed to creating an inclusive workplace where everyone can thrive. If you are excited about this role but your experience does not align exactly with every aspect of the job description, you are encouraged to apply. You may be the right candidate for this or another opportunity, and the recruitment team will support you in exploring where your skills fit best.

Előnyt jelent:

Advanced marketing automation and integrated digital campaign delivery.

Lead scoring, nurturing and audience segmentation techniques.

Campaign testing and optimisation methods.

Marketing performance reporting and data-driven decision-making.

Cross-functional stakeholder collaboration and campaign planning.

Amit kínálunk:

Hands-on experience delivering B2B digital marketing campaigns using leading marketing automation technologies.

Opportunities to develop expertise across email marketing, landing pages, forms, webinars and lead-nurturing programmes.

Exposure to campaign analytics, reporting and customer insights, helping you strengthen data-driven decision-making skills.

The opportunity to develop your knowledge of audience segmentation, lead scoring, testing and campaign optimisation.

Experience collaborating with cross-functional teams and stakeholders while taking ownership of campaign execution.

The opportunity to contribute ideas and continuously improve digital campaign effectiveness and customer engagement.

In return we provide you with

A dynamic environment where innovative ideas are always welcome

A collaborative community where your professional goals and work are supported by a diverse team

Access to internal and external trainings via other providers

A supportive internal coaching and mentoring culture

Corporate assets including a laptop and mobile phone with One Business Mobile Superior subscription (unlimited voice, text message, and data within the EU)

Cafeteria package

Private Medical Services

Employee Assistance Program to support your wellbeing and mental health

Life and accident insurance

You can work remotely overseas for 20 days a year

16 weeks fully paid parental leave. This applies to all non-birthing partners who become parents due to birth or adoption

You and your family members can enjoy several discounts from our partners

You will be working in a hybrid model, which means 3 days working from home with 2 days office visit per week